Wednesday, July 29, 2009

If advertising on bodies isn't big enough

First, they put a man on the moon. Now, they're putting brands.


"With a patent pending for what it dubs "Shadow Shaping" technology, Utah-based firm Moon Publicity is anxious to use roving robots to "create small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials."

Bidding for lunar messaging, which began this week and will last through October 20th, starts at $46,000. Soon, 12 billion+ eyeballs could be susceptible to branded moonlight because after all, nothing spruces up an evening more than a ginormous Walmart logo."
- AgencySpy.com

Very clever, yet slightly disturbing. A few things to consider:
1) Misspellings
2) Offensive brands and ads
3) Environmentalist FREAK OUT
4) Cheesy taglines such as "Out Of This World!"

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