Social Media and Relationships

Communication builds relationships.

Relationships build trust.

As creatures of habit and consistency, we as consumers generally lean towards what we have already experienced - what we trust.

When it comes down to it, that's why social media is so important and influential. It allows the brand to communicate with its fanbase, and ultimately build more trust through communication. It's not about trying to reach more people, it's about trying to form a long, beautiful relationship.