Well, turns out they are "illegal."Companies like National Public Advertising Outdoor that put up advertisements in public places typically do not have a proper permit. The city is not getting paid - instead, they pay the landlords of the buildings they use. Citizens are forced to look at advertising all over because these companies have illegally plastered their ads all over town. For whatever reason, the city looks the other way and rarely cracks down on them.
When organizations like The Public Ad Campaign organized a massive grassroots retaliation against the illegal billboards, NPA Outdoor added a new notice to all of their billboard sites. “Coming soon to this location: a chance to win these posters and other prizes inside” is posted because although it’s illegal for a landlord to put an advertisement on the side of his building, but it’s not illegal to put up a sign advertising products that are for sale inside. Doesn't stop the haters, though...
After a Culture Jamming Makeover:
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