Advertising pays for everything. FM/AM Radio? Advertising. Network TV? Advertising. The Daily Texan? Advertising (and some tuition money). "Selling out" and letting advertisers put their message on your medium is a great way to make money, stay afloat, and ensure your business's future.So, no surprise that British Airways became the first major European scheduled airline to seek advertisers for its boarding passes, as it seeks new revenue to help reverse losses.
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