Showing posts with label morals. Show all posts
Showing posts with label morals. Show all posts

Wednesday, July 22, 2009

The Ultimate Moral Dilemma

The advertising industry is seen as one of the most morally objectionable professions in the world... with good reason. Liquor advertising, hyper-consumerism, deception and lead way to America distrusting the practitioners.

Which leads me to my main goal in life: to reconcile the moral differences I have with big business.

The biggest question I've faced deals with clientele. Can I refuse to work on a client? Do I even have a say in the matter? What if it costs me my job? Is there any kind of client I absolutely could not work for? Should I even apply to an agency that works with questionable clients? etc etc.

I think this video outlines every adman/adwoman's dilemma nicely: