Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

Saturday, January 23, 2010

Google Billboards

Google is going to start selling billboard ad space in its street views portion of Google Maps.


I'm curious... since Google typically specializes in animated internet ads, will the ads on the billboards be static to imitate real life? Or animated, as a continuation of the physical to digital transition/balance? [via PC World]

Thursday, January 21, 2010

Social Suicide


The Web 2.0 Suicide Machine essentially deletes any Social Media presence you may have. Not only does it sign you out of and change the password to social networks, it also deletes, one by one, all of your connections, claiming to "improve your relationships" and "get rid of stalkers."


"My internet life is dying, my real life is starting."

Thursday, August 6, 2009

CollegeHumor - The Little Site that Could

I normally opt for Metro over AMNY, but I walked up a different side of the subway stairs this morning, and happened to be closer to the AMNY.

One of the main articles was about the changing face of New York media, and people who have gotten it right:

"Officials pointed to CollegeHumor.com as a success sotry others could emulate.
"When we started... CollegeHumor was primarily a site featuring all fo the best user-generated content from around the Web," said Josh Abramson, company co-founder. "Since YouTube became popular, it is incredibly difficult to sustain a business around user-generated content."
Now, the site produces more original content."

Wednesday, August 5, 2009

Consumers Digesting Media

"U.S. consumers last year for the first time spent more time with media that they paid for than with advertising-supported media, according to the annual Communications Industry Forecast." - AdWeek
Hmmm, so what does that mean for us? In my opinion, either:
1) Since branded digital efforts are difficult to trace, their media may have been free, but not free of ads.
2) "Room for growth"
3) Consumers are willing to pay more for something as long as we don't get in the way.

Monday, August 3, 2009

Google + Advertising

Going along with Ricky Van Veen's theory on the future of media, here is an example of a digital company using traditional media to launch an advertising campaign.

Google launches billboards to push its new business software via:

This comes after they launched TV spots to promoted Google Chrome back in May:



Also, want to see spoof ads? Go here.