Milk Cartons: Old Media Turned New

From 1979-1981, Milk Cartons were a way to publicize missing children.

Since, there have been a few parodies, as this phenomenon made its rounds in pop culture.

As of late, the advertising industry has decided that milk cartons, once again, are an effective way to reach its consumers, and have consequently decided to use it as a paid media vehicle.


Here, the music group Plain White T's is featured on milk cartons in a cooperative campaign promoting both milk and the band. These milk cartons in particular are being distributed to schoolchildren during lunchtime.

Wonder what the FDA would have to say about all this...