Happy Birthday, DigiMed!

Today, October 27, is the 15th anniversary of the industry's first digital media / display campaign.

This ad for AT&T:

appeared on this site (Hotwired.com):

...And supposedly got a 78% Click Through Rate. That's incredible, considering nowadays we're lucky if we get a 1% Click Through Rate. We've come a long way since 1994... but in which direction? (via AdAge)