"To draw attention to climate change, the World Wildlife Federation had Brazillian artist Nele Azevedo set up 1000 ice sculptures on the steps of the Berlin Concert Hall. [Image via Getty]" - Gawker
This concept is great, but Brazil is hot - I can only imagine how long those little men were around. In terms of effectiveness, if anything, the word of mouth is the real media placement here, as opposed to the hundred of icemen situated on these steps.
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