The Ultimate Moral Dilemma

The advertising industry is seen as one of the most morally objectionable professions in the world... with good reason. Liquor advertising, hyper-consumerism, deception and lead way to America distrusting the practitioners.

Which leads me to my main goal in life: to reconcile the moral differences I have with big business.

The biggest question I've faced deals with clientele. Can I refuse to work on a client? Do I even have a say in the matter? What if it costs me my job? Is there any kind of client I absolutely could not work for? Should I even apply to an agency that works with questionable clients? etc etc.

I think this video outlines every adman/adwoman's dilemma nicely: